should target your video content

To achieve your goal, you should target your video content

There are numerous how-to instructional videos as well as lifestyle videos made by leading brands. But there are a variety of types of videos towww.friendlyanimal.usfriendlyanimalfriendly animalWebsitefriendly animal uswww.autospeedy.co.ukautospeedyauto speedyWebsiteauto speedy co ukwww.advisorauto.co.ukadvisorautoadvisor autoWebsiteadvisor auto co uk satisfy each of the categories of goals for video marketing strategies. Here are some examples. It is recommended to link to an example video for each main category.

Attract:

Industry: video about the subject in your industry

Education

Highlights of the service or product

This is the we video we recorded!

Engage:

A happy customer has left a positive review

Demonstrations of the Product

Nurture:

Product/Service Review

Social Media: video clips posted to Facebook, Twitter, etc.

FAQ

Check out this video we created!

Delight:

Event: video showing your company's participation in an event

Best Practices: demonstrating the best practices for your products or services

Video of the Current Event Video of the Current Event: A video that demonstrates a relevant past or current event.

Test different types of video for a specific objective to determine what type of video will work best for your intended group of customers. People may not be keen on the same product or service that is effective for them.

Distribute your video to as Many Channels as Possible

Get your video out there whenever you can. It should be on your website, and also in any publications you send out such newsletters or blogs. Post it on your social media pages. After utilizing all of the free sources to publish your video, where you share it can be more difficult and bespoke to your specific needs and budget. Here are some other alternatives:

Paid social media advertising

Paid search ads

Endorsements

Sharing

Publicity

You can measure your success

It might seem that you only need towww.awarefitness.co.ukawarefitnessaware fitnessWebsiteaware fitness co ukwww.fitnesschoice.usfitnesschoicefitness choiceWebsitefitness choice uswww.dailyinsurancestudy.comdailyinsurancestudydaily insurance studyWebsitedaily insurance study com focus on views to determine if your video is well-known. There is more to this than that. Depending on your goals you may need to look at other metrics.

If, for instance, your aim is to draw attention and increase awareness, then you should be watching impressions and views.

If you are looking to engage and bring more traffic to your site to be considered for consideration, then you should be watching the click through ratio (CTR) of the ads you have placed.

If you want to develop leads to convert them into sales, then you should keep an eye on an increase in contact forms or sales calls on your site.

108 Views